Trust in media is low worldwide. Are media outlets reaching out to the wrong people?

Posted on AllSides January 6th, 2022
From The Center
(AP Photo/R S Iyer)
ANALYSIS

It has become an article of faith among editors and reporters that they need to come up with strategic efforts to build reader trust. However, a report late last year from the Reuters Institute for the Study of Journalism at the University of Oxford offers a sobering caution:

Few efforts to build reader trust have reached beyond existing readers and likely subscribers to the truly skeptical.

I asked Rasmus Kleis Nielsen, director of the institute, whether this should be read as pessimism about the entire trust effort of the last...

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