Fewer boots, more slippers: How a shortage of shipping containers is changing what shows up on shelves
The furniture giant Ikea is known for flattening tables, chairs and even beds into compact bundles that can be lugged home in car trunks and pickup beds.
Now its executives are using that expertise to squeeze as many seasonal offerings as possible into massive metal boxes for ocean transport. They prioritized lightweight and pliable — pillows and throws, wine glasses and plates — and holiday perennials like children’s easels and toys, said Javier Quiñones, chief executive of Ikea U.S. The desks, chairs and home office accessories that were big sellers early in the pandemic are on the back burner until next year.
“It’s a calculation,” he said. “What is it that we need right now?”