Facebook Tried to Make Its Platform a Healthier Place. It Got Angrier Instead.
Posted on AllSides September 15th, 2021
From The Center
In the fall of 2018, Jonah Peretti, chief executive of online publisher BuzzFeed, emailed a top official at Facebook Inc. The most divisive content that publishers produced was going viral on the platform, he said, creating an incentive to produce more of it.
He pointed to the success of a BuzzFeed post titled “21 Things That Almost All White People are Guilty of Saying,” which received 13,000 shares and 16,000 comments on Facebook, many from people criticizing BuzzFeed for writing it, and arguing with each other about race. Other content the company produced,...
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