How Manufacturers Are Modifying Processes to Conserve Water

The appeal for green is growing: among Americans, 77 percent say they are concerned about the environmental impact of the products they buy, according to a 2021 study from GreenPrint, an environmental technology company.

In addition, nearly eight in ten consumers indicate sustainability is important for them, and more than 70 percent would pay an average of 35 percent more for brands that demonstrate environmental responsibility, per an IBM survey released in 2020 (pdf). These preferences note a change from several years ago, when a study by Euromonitor International found consumers to...