Amazon started a Twitter war because Jeff Bezos was pissed

Amazon has long been at odds with Sens. Bernie Sanders (I-VT) and Elizabeth Warren (D-MA) over their criticisms of the company’s labor and business practices. But the discord reached new heights last week when Amazon aggressively went after both senators on Twitter in an unusual attack for a large corporation. With each new snarky tweet from an Amazon executive or the company’s official Twitter account, insiders and observers alike asked a version of the same question: “What the hell is going on?”

It turns out that Amazon leaders were following...