Sustainable Food Trends Will Become Center Of The Plate With Modern Consumers
A majority of consumers today look for products that can help them live a more sustainable, socially responsible life. Assuming taste and price are often roughly equal, the modern consumer prefers sustainable food brands and adds them to their digital and physical shopping carts daily. My belief from both Barkley consumer research and dozens of CMO interviews is this: the future of sustainable foods will live at the intersection of people, planet and community.
Our research shows that modern consumers lean into brands that are socially...