These tips can help millennials and Gen-Zers make their point on Black Lives Matter and racism to their boomer elders

Posted on AllSides July 24th, 2020
From The Center
OPINION

It’s said that people fear loss more than change. In other words, we can handle change unless we feel we’re giving something up. This gut reaction is related to research done with investors that shows the pain of loss is greater than the pleasure of a gain. Remember that humans are hard-wired to avoid pain. Since it feels worse to be a loser than a winner, we’re going to resist anything that even hints at loss.

This is important to keep in mind as Americans confront racial inequality and racism...

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https://www.marketwatch.com/story/how-millennials-and-gen-zers-can-talk-about-race-and-racism-so-their-parents-and-grandparents-will-listen-2020-07-15

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