What is the endgame for Disney+?
DISNEY DID not need to launch a digital-video service to remain one of the most profitable media firms on earth. In a busy marketplace for subscription video-on-demand (or SVOD), top content licences are at a premium—and no content is more valuable than Disney’s. In 2019 the company is probably going to be behind each of the eight highest-grossing films of the year. The previous record for such dominance, set in 2016, saw one studio claim the top five spots. Again, that studio was the so-called “House of Mouse”.