Twitter’s Announcement on Banning Political Ads Is a Subtweet of Mark Zuckerberg
On Wednesday, Twitter CEO Jack Dorsey announced that the platform would stop running political ads globally. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Dorsey wrote in a thread about the decision.
The CEO further argued that the reach of a political message should be earned based how users respond to it, and that paying to boost a post’s reach compromises that dynamic. He pointed...