NCAA to let college athletes profit from their likeness

Posted on AllSides October 29th, 2019
From The Left

NCAA officials on Tuesday opened the door for student-athletes to financially benefit from any use of their name, image and likeness, marking a major shift in the rules governing collegiate sports.

The decision, announced Tuesday by the organization's top governing board, clears room for leaders of Division I, II and III schools to add rules allowing student-athletes to hire agents, sign endorsements and more. Board members have asked each division to create new rules no later than January 2021.

The rule change will allow college athletes "to benefit from their...

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