Trump is maintaining his digital lead in the 2020 campaign
As the 2020 election inches closer, Republicans continue to enjoy the digital edge they seized in 2016.
Why it matters: Online ad spending offers President Trump an efficient way to target sympathetic voters with fundraising pitches and barrage them with inflammatory messages on issues ranging from immigration to impeachment.
It's especially cost-effective on Facebook, because there, the more an ad proves "engaging" — i.e., hot, attention-grabbing, clicky — the cheaper it is.
It's a system made for Trump's style.
The big picture: This conflict, as we've been reporting,...