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Popeyes Chicken Sandwich Is an Economic Indicator

Posted on AllSides August 21st, 2019
OPINION

Strong economies and tight labor markets put strains on fast-food companies. How can they remain profitable when wages are rising? The social media frenzy over the new chicken sandwich at Popeyes shows the success of one classic play: introduce an iconic new menu item, and charge more for it.

At $3.99, the item is asking a bit more from customers than Chick-fil-A’s competing sandwich does – but apparently it’s not asking too much. It has been so popular that restaurants are selling out of food. The New Yorker magazine declared...

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https://www.bloomberg.com/opinion/articles/2019-08-21/popeyes-chicken-sandwich-is-an-economic-indicator

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