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The dark art of negative ads

Posted on AllSides July 17th, 2012
From The Left

One reason so many campaign contributions end up funding negative advertisements — all that footage of a teenage Mitt Romney shaving the heads of gay classmates or young Barack Obama heading off with his lunchbox to a madrassa in Indonesia — is because the pleasure of elections is to say no to some person or idea.

Read more: http://www.politico.com/news/stories/0712/78595.html#ixzz20tT8stSg

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