Study: Trump Benefited From 'Overwhelmingly Negative' Tone Of Election News Coverage
According to the study’s author, Trump dominated the news because his behavior met the stories' demands. "The news is not about what’s ordinary or expected," the study says. "It’s about what’s new and different, better yet when laced with conflict and outrage. Trump delivered that type of material by the cart load.” Trump packaged news into easily digestible and deliciously controversial bites. As a result, his message (“make America great again”) was simply heard more often than Clinton’s (“stronger together”). The “overwhelmingly negative” tone of campaign coverage also helped normalize...