GOP Works to Improve Targeting of Voters
When the Republican National Committee decided to overhaul its technology for targeting voters last year, it hired a Facebook engineer to shake things up. It might have been a little too successful.
Andy Barkett laid into the party’s old ways, taking aim at the ecosystem of consultants who make millions running campaigns but aren’t always eager to share data they gather. He vowed to build software tools to compete with those they sold.
For the approaching mid